How to Gain Traffic to Your Webpage Without Spending a Fortune
A lot of people want to get a lot of traffic to their ecommerce website design, but they actually do not know the best ways on how to do so. They spend a lot of money on ineffective campaigns which they ultimately regret.
If you do not want to spend a fortune but you still want to gain a lot of traffic to your page, then you’ve come to the right article. Today, I am going to talk about nifty ways you can do that- all without spending a fortune.
Establish Your Budget
The first step to driving more traffic to your website without spending a fortune is to actually establish a budget. This is so that you do not spend needlessly on ad campaigns and other promotional methods.
You might need a little bit of research for this, but you can also look at your resources and see how much money you’re willing to spend.
What are the things that you need to spend on? Well, you are going to spend money for research and planning, which involves competitive analysis and strategy development.
You are also going to spend money on analytics and automation tools, as well as management costs as well.
Optimize Your Website
You want to make sure that your website is aesthetically pleasing. This is done so that you will reduce your bounce rate, as well as your site abandonment metric as well.
The main point of optimizing your website is to help increase repeat traffic (where your audience will go back to your website many times over a period of time). Not only that but you also want your audience to spend their time on your website too.
Make Use of Your Social Media Presence
Social media, at least when used as a promotional tool, works differently now as it was before. Although it has changed significantly over time, you can still use it as a means to gain referral traffic
Referral traffic is traffic that is gained through the use of a referral program. Nothing can beat the power of referrals and word of mouth.
Make a campaign in such a way that focuses on sharing. By making something that is share-worthy, people will be talking about it and would no doubt refer your website to their peers as well.
Make Your Presence Known on Social Media
You can establish your brand on social media platforms such as Facebook, Instagram, Pinterest, and many others.
What you can do is to fill out your profile entirely- making sure that you include pertinent and important information about your website.
Next, you want to include high-quality content as well. Also, you want to include high-quality images and videos to that to increase its appeal.
Social media can help promote your posts through the use of carefully crafted hashtags. These hashtags should consist of keywords that are related to your brand.
Encourage people to follow you on your social media accounts. And, do not use direct promotions on your social media profile; instead, you want to amass a loyal following first and they will take care of the rest.