In the past when social media such as Facebook was first introduced to the general public, we have always been using it solely for connecting and interacting purposes. However, now that we have Instagram and many other growing social media platforms, there are more additional features we never thought we needed. With newer updates, we can absolutely notice that there is a virtual marketplace made specifically on both of these mainly-used mediums. Many people wholeheartedly agree that the feature is a great and simple way to use if we are selling products in small quantity. Because this is a totally different matter if you are planning to run a huge scale business. When you are thinking of that, the best method to choose is to create a website. You can hire any Malaysia website designers to help you brainstorm the overall idea of your business and come out with a great brand logo and a full website. When you have a website for your business, this is when social media comes to aid. As you already have a solid base for your product catalogue, your social media accounts will be utilised to hold full-length promotional campaigns to engage with more audiences.
The reason why you need to have a social media account despite having a website is to drive traffic to your website as well as to build brand awareness. These two are the most vital aspects of online business because you will fail to get a targeted audience if you do not execute this step. When people on Instagram sees your social media account, they might be interested in seeing what you have in store. They will then visit your website to take a look around. This will be recorded in the number of daily visitation for your marketing plan report.
As for raising your brand awareness, active engagement and interaction with your followers will acquire their attention and they will be aware of your brand’s existence from now on. It is important that you marketise your brand to a suitable age group of people. Or when you are starting your business, you should already have a specific target group because your products will be used mostly by them. You need to take into account that these will help in gathering more traffic on social media because only a part of millennials are active digitally but most generation Z is a hardcore user on social media.
When sharing contents on your Instagram account, you need to know that there are specific contents you have to share so that you are able to strategise for your product consumption. As people mostly consume infographic, your posts should consist of pictures with a little information layered in the same picture. You need to be active and frequently updating your feed as well as your whole social media page. As the story feature tends to disappear in 24 hours, you should spend some time putting those in permanent highlights. Colour and theme coordination should be focused on as well.