Any website owner knows that you need to get the services of the best web hosting companies out there, as well as having your very own domain.
The latter is very important since the domain name is pretty much your address online. People will then just have to input your domain name on their favorite web browsers to be able to access it.
Now, creating your own domain name is important because a bad one will not be remembered by people and a good one will definitely gain more traction.
Today, I am going to provide a brief checklist that will help you choose the right domain and domain name for your website.
Choose Your Business Name
If you own a business or if you already have a brand name, then you obviously want to choose that first. Your brand name is important since it will establish your presence in the niche.
For example, you probably already know what McDonald’s is, right? You know, that popular food chain that started everything. McDonald’s is a pretty recognizable name and that is due to the fact that they’ve been in the industry for quite some time.
The same goes for your brand’s name. So long as you’ve established your online presence and have been in the industry for quite a long time, you can expect people to remember your company just by the name.
That is also precisely the reason why you’d want to use that first before anything else.
Make It Short
Back in the day, it would be wise to make your domain name as long as possible. This is so that people will actually know what the website is all about just by judging the URL and the domain name.
However, long domain names are quite cumbersome to input and they are often forgotten. People have shorter attention spans today which is why you want something that can easily be remembered.
Furthermore, you want to consider this as Google is already giving points to websites that have easier to comprehend domain names. That is because they now value the user experience more than anything.
Don’t Use Hyphens
In the past, hyphens are typically used to separate every word in the URL. Again, this is to help people know exactly what the website is about just by judging the long domain name.
But, as previously mentioned, Google is now focusing more on the user experience and shorter domain names are more favored now than those that use long-stringed keywords.
Therefore, it is imperative that you not only shorten your domain name but you also ditch the use of hyphens as well.